Kiddimoto has increased its sales team, hiring former Trunki exec James Bromley.
Bromley (pictured) will now help Kiddimoto support toy stores across the country to develop their ranges of balance bikes, helmets and gloves.
He brings more than 13 years of sales experience to the firm, with a large amount of time spent with Trunki.
"James brings a wealth of experience that will be brought to bear on our growing list of customers," said Simon Booth, chief executive of Kiddimoto. "We have significant growth plans in both our products and customer base over the coming years, and James' expertise will help to realise that growth.
"We are launching nearly 20 new products over the coming 12 months. We also have some exciting plans with partnerships and marketing of our products this year."
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