Kiddicare has rolled out a fresh line of 23 toys under its new Sunny Safari collection.
Designed to stimulate the senses and encourage motor skills, the products are suitable from birth, with each piece encouraging babies to look, listen, touch and feel.
Prices start from £3.99.
The collection includes cuddly toys, buggy accessories, activity arch, musical mobile and a tummy-time playmat.
Sunny Safari has already garnered praise from the parent blogger community.
Katie from Mummy, Daddy Me commented: “This is a really gorgeous range – so much more tasteful?and timeless than other garish patterned products available.”
The Morrisons-owned Kiddicare brand is currently opening a number of superstore-size bricks and mortar stores across the country.
Rotherham is the fifth Kiddicare outlet to open, with a further five due to launch in 2013.
By the end of the year, over 1,000 staff will be employed by Kiddicare, while over one million customers visit kiddicare.com each month.
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