Kick off for KidsCo

New children's channel launches in five CEE territories today.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

KidsCo, the joint venture channel owned by Sparrowhawk Media, DIC Entertainment and Nelvana Enterprises, goes on air across five territories today.

The channel will broadcast in Romania, Hungary, Russia, Turkey and Poland after carriage deals were signed with cable operators there. Deals have also been struck in Ukraine, where KidsCo will launch next month, and in Asia Pacific, where viewers will be able to tune in by early 2008.

It is anticipated that KidsCo will be available in up to 40 territories - including Europe and Latin America - within the next 18 months.

The multi-platform channel will be committed to providing a responsible and entertaining environment for children and families around the world. It utilises Sparrowhawk's state-of-the-art broadcast distribution facility in the US and the company's international network of affiliates.

Programming will include the likes of Inspector Gadget, Strawberry Shortcake, Dennis the Menace and Care Bears from DIC's catalogue, plus Babar, Franklin, The Adventures of Tintin and Rolie Polie Olie from Nelvana. KidsCo has also acquired programming from other major children's content suppliers after signing deals with Entertainment Rights and TV-Loonland.

"The level of enthusiasm by platforms for KidsCo has been fantastic," said MD Paul Robinson. "We knew that this was going to be a sure-fire hit because of the level of expertise of the venture partners and the outstanding content they have available."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.