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KD UK details Kurio Smart TV launch campaign - ToyNews

KD UK details Kurio Smart TV launch campaign

"We needed to communicate how the product is more than just a tablet," said Kyna Covington, UK trade marketing manager.
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KD UK has detailed its new TV campaign to support the release of the Kurio Smart Tablet.

The advert starts airing in the UK from August 24th across Disney, Nickelodeon and Cartoon Network.

The Kurio Smart is the latest in line of electronic learning products from the brand.

With its Windows OS, Microsoft Office programmes, unique motion gaming and powerful parental controls, Smart was recently reviewed by The Independent as being amongst the ten best tablets for kids.

“For the launch of Kurio Smart we wanted to create a truly smart commercial,” said Kyna Covington, UK trade marketing manager.

“We needed to communicate how the product is more than just a tablet. From homework to play it fits seamlessly into your life.”

The advert was written and produced by London creative agency Superhero. To watch the ad, click here.

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