KD UK is diversifying its product offering with its latest Little Baby Bum musical plush collection.
Boasting toys based on characters from the hit YouTube series, including Pig, Baa Baa, Baby Panda, Mia and Twinkle the Star, KD UK’s managing director, Seth Bishop, believes the line is perfect for the direction the firm now finds itself moving in.
“2016 will see us diversify from the ELAs we have been known for,” Bishop told ToyNews.
“We’re very excited to be at the forefront of what we think will be a great success for an already very strong pre-school brand.”
Having accrued over eight billion views on YouTube, Little Baby Bum boasts a strong fanbase among pre-schoolers, a happy resource for KD UK’s toy line this August.
“We fully expect that audience to expand their Little Baby Bum world and blend digital and physical play with the musical plush range.”