Visual effects creative agency Carbon Digital has launched a new division focused on toy adverts and video game trailers, and the new arm will be managed by Katie Stanworth, VFX producer.
The company has created high-end CGI for TV adverts, the BBC, Formula 1 and Moshi Monsters in the past,
and this new division will be based at Media City, in North West USA.
"The team have an exceptional range of skills and our tried and tested production pipeline is ready to take on this new work," said Stanworth.
"We are extremely excited about delivering more stunning work for games, both, promos and television commercials, this year."
The new business will be headed up by Ian Richardson.
For more information on Carbon Digital and to view their latest showreels, go to www.carbondigital.co.uk or call 0161 686 5740