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Jumbo scores with Wasgij summer marketing drive - ToyNews

Jumbo scores with Wasgij summer marketing drive

Chance to watch England World Cup match with former national captain Peter Shilton part of firm's promotional blitz.
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Jumbo Games is expecting this year’s international football tournament to push sales of its latest Wasgij Original 21: Football Fever puzzle.

“Football will be a central theme in stores this year, we’re giving something new to the football conversation, providing retailers with a different type of football product for adults and families,” Jumbo Games, senior marketing manager, Katherine Pierce told ToyNews.

“We’re fortunate to work with some of the nation’s top illustrators and our newest Wasgij artist Neil Easton has really captured the buzz that enters living rooms across the country during international football matches.

“The design of the product was inspired by summer football tournaments and we’re confident that the excitement that grips the nation throughout the year will strengthen its sales.”

The firm is running a promotion to win the opportunity to watch England play Uruguay on June 19th with former national captain Peter Shilton OBE, and Jumbo believes this ‘once in a lifetime’ promotion will also prove a draw to the game.

“We’re expecting the on-pack promotion to win the opportunity to watch an England match this summer with Peter Shilton to drive even more puzzlers to our retailers’ stores,” continued Pierce.

“Peter’s a genuine legend of the beautiful game and it’s a real pleasure to work alongside someone who has represented his country at the very highest level. At Toy Fair, Peter was a real crowd-pleaser and on March 4th, he hosted our football-themed Wasgij Pub Quiz in central London – where he was quite clearly the most popular man in the room,” she concluded.

The Wasgij puzzles are available to stock now.

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