Jumbo marks 20th milestone with drive for licensed puzzles

The games and puzzles firm has planned various celebrations throughout 2017, which will see the launch of a Special Edition 20th anniversary version, as well as ten new puzzles for the portfolio.
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2017 looks set to be one of the ‘biggest years’ for Jumbo Games’ Wasgij puzzle line, as the brand prepares to celebrate its 20th anniversary this year.

With all sorts of festivities planned throughout the year, including ten new puzzles and a Special Edition 20th anniversary version, the firm has also revealed it is on the look out for new licenses to come on board in the company’s future portfolio.

“We expect this to be one of, if not, the biggest years for Wasgij,” Steven Russell, senior marketing executive at Jumbo Games, explained to ToyNews.

“We have previously had great success with licensed Wasgij puzzles for Carry On, Only Fools and Horses, Coronation Street and Disney. So if you have a license that you think would be perfect, please do get in touch with us.”

As the Wasgij brand features three main concepts; original, destiny and mystery, licenses with a sense of humour would be a suitable match to Jumbo’s iconic puzzle range.

Russell added: “It’s hard to pin-point specific licenses, but knowing our Wasgij fan base and the varied audiences that the brand appeals to, the licensed Wasgij puzzles that have worked best are ones that appeal to the majority market.”

But it is the humour and comical situations that each Wasgij artist is able to create that Jumbo believes makes the puzzles such a popular brand with avid puzzlers.

“Our fans collect these puzzles, and from what we have seen, they have dedicated rooms or space in their houses, exclusively for Wasgij puzzle ranges, so that they can enjoy them time and time again,” said Russell.

With plans already underway for 2018 releases and deals to be announced for retailers, it looks like the Wasgij brand will continue celebrating for another 20 years.

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Jumbo increases adult puzzle offering as sector sees continued growth

The latest NPD results reveal that Jumbo’s core adult brands are continuing to see strong double-digit growth with Wasgij, Jumbo’s leading adult puzzle brand up 14 per cent in its 20th anniversary year. Jumbo’s Falcon de Luxe premium puzzle collection has continued to grow throughout 2017 and YTD July figures show the brand up 18 per cent.

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