Jumbo Games will 'continue to invest heavily in adult puzzle sector' this year

The firm has launched 17 new titles across the adult puzzle sector this month alone. More will follow throughout the rest of the year.
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JumboGames - 17 New June Adult Puzzle Releases

Jumbo Games is continuing to “invest heavily in the adult puzzle sector,” following the release of a slate of 17 titles this June.

The firm will continue to pursue its strategy in the sector throughout the rest of the year with the aim of ‘having the best quality and variety of images for puzzlers.’

Highlights include three new puzzles for the popular Wasgij range, starting with the Wasgih Original 29 Catching Wedding Fever and Wasgij Mystery 15 A Typical British BBQ 1,000 piece puzzles.

The company has also released this year’s Wasgij Christmas 14 1,000 piece puzzle, titled Santa’s Little Helpers.

Jumbo has also added 11 brand new puzzles to their popular Falcon de luxe puzzle brand, adding to the 24 new releases that they have already brought out this year. New releases include the new Falcon de luxe Seasons in the Village and The Sunflower Garden, Wartime Summer, as well as the Christmas Market and re-release of Graham Thompson’s popular Christmas in Ice.

Meanwhile, having launched its range of children’s Peter Rabbit puzzles in the classic Beatrix Potter style in Easter, Jumbo has added a 500 piece and 1,000 piece puzzle to its range of licensed products for the popular brand. It’s also bolstered its Jan van Haasteren range with the Magic Fair 1,000 piece puzzle and Clash of the Bakers 1,500 piece puzzle.


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Jumbo increases adult puzzle offering as sector sees continued growth

The latest NPD results reveal that Jumbo’s core adult brands are continuing to see strong double-digit growth with Wasgij, Jumbo’s leading adult puzzle brand up 14 per cent in its 20th anniversary year. Jumbo’s Falcon de Luxe premium puzzle collection has continued to grow throughout 2017 and YTD July figures show the brand up 18 per cent.

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SECTOR GUIDE: Games and puzzles

No longer just a sector for board games and traditional puzzles. the games and puzzles market is quickly adapting to embrace new technologies and trends. We find out what's new.

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