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Jumbo Games returns to TV with new Frozen campaign - ToyNews

Jumbo Games returns to TV with new Frozen campaign

The firm releases its first TV spot for three years after declaring the Disney's Frozen licence a 'huge focus for the firm this year.'
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Jumbo Games is making its first TV appearance in three years with a new advertising campaign for its Disney Frozen Magical Ice Palace Board Game.

The new TV spot will air across eight channels over the coming weeks, having premiered yesterday (Sunday, August 23rd).

The advertising spot arrives as Jumbo declares the Disney’s Frozen licence a huge focus for 2015, having helped the firm achieve ‘huge growth in the past year.’

The hit property has been a key focus for Jumbo with the launch of the Frozen Giant Foam Floor Puzzle, Frozen Giant wall Puzzle and Puzzle and Colour, with a subsequent release of the Frozen Weave Loom Machine in November.

“This is our first television advertising campaign in three years and reflects our continued success in the kids jigsaw puzzle and licence market,” said Stewart Middleton, managing director at Jumbo Games.

“Disney’s Frozen has been a huge focus for our business and the range continues to be in great demand in store with families and kids. As families prepare to go back to school and the winter months roll in, we’re expecting the collection to go from strength to strength.”

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