The latest figures from BDO’s High Street Sales Tracker reveal July saw the highest summer time High Street sales growth in the last five years.
Encouraged by promotions and the warm weather, shoppers have increased their spending, sparking overall sales growth of 5.2 per cent for medium-sized retailers.
The figures showed that non-fashion goods sales rose by 6.1 per cent year-on-year.
Don Williams, head of retail at BDO LLP said: “Our prediction that trade will remain strong for the rest of the year is borne out in these figures.
"Although macro trends point to a retail slowdown, we are yet to see this reflected on the High Street. While the good weather has undeniably been a factor, retailers will be pleased to see that, despite reports to the contrary, confidence among consumers remains high."