Schleich UK has bolstered its sales team with the addition of Julia Cake as national accounts manager.
Cake (pictured) - who has previously held roles at Oregon Scientific and Mattel - takes on the role immediately and will be responsible for principle major accounts, working directly with country manager, Jez Robinson.
"I am looking forward to the challenges that this new role will bring," Cake commented. "Schleich is a world renowned brand that has a great deal of new developments within its portfolio to introduce for 2015, and being part of the company's growth represents an exciting time in my career."
Robinson added: "There is no doubt that there has been a good deal of change within the UK team in recent months, and 2015 is definitely a year that will mark a new chapter in its history.
"As previews start, our customers will see many new developments in our offering that we believe will much improve the portfolio.
"Working together with Julia and existing members of our team, I look forward to making the new 2015 ranges a huge success for both Schleich and our UK retail partners."