Jones left Jakks Pacific to set the firm up in 2003 alongside Mike Brighty, also from Jakks and Paul Haycroft, having had previous stints at video game firms THQ, Activision and distributor Telstar.
His new firm, Peppermint M will offer a marketing consultancy service covering all aspects of corporate marketing including PR management, media planning and buying, creative services and project management. Jones plans to specialise in the toy, video game, licensing and mobile entertainment categories.
He commented, “As each market gets more developed it becomes increasingly difficult for some firms to compete. We offer to act as their internal marketing department or marketing director, which allows them to shape and deliver their key messages without the overhead of adding staff, or taking-on specialist agencies with high retainers”.