JON SALISBURY: Toy industry acquisitions

Acquisition talk of the tablet variety has piqued the interest of our columnist this month.
Author:
Publish date:
10_jon-salisbury.jpg

Merger and acquisition activity has been pretty sparse in toy circles in recent times. 

Back in the 1980s Hasbro snaffled the Playskool and MB companies followed by Kenner Parker Tonka in the 1990s, the same decade in which Mattel flexed its muscles. The company scooped up Fisher Price and Tyco, since when everything has gone pretty quiet on the M&A front.

Part of the reason for this reticence might be the memory of Mattel’s infamous M&A deal when it spent $3.5 billion in 1999 to buy The Learning Company. This led to the downfall of CEO Jill Barad and the acquisition was losing Mattel as much as $1.5 million a day by the year 2000...

Read Jon Salisbury's full article here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

skylanders-swap-force-figures-new.jpg

JON SALISBURY: Play options

News of the Toy & Game Inventors Workshop has our columnist looking at the ever growing list of play options facing children, and parents, today.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.