JON SALISBURY: The global toy landscape

Why it will take persistence and cultural humility to crack China.
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After last month’s history lesson - ultramontanism, remember? - it’s time to put current affairs into a truly modern perspective by reflecting further on the changing global landscape of toy sales.

For the moment, China remains at the fulcrum of toy production, responsible for the manufacture of 70 per cent of the world’s toys, but its growing value as a consumer marketplace for toy sales continues to be brought into perspective with more news of the rapidly expanding potential of it for Western toys.

To read Jon Salisbury's full column, click here.

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