Jon Salisbury talks... ultramontanism

This month, our columnist asks where the real power base of the toy industry lies.
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Ultramontanism: just chew over that word for a minute as you drink your cup of coffee. 

What on Earth can it mean? And what relevance can it possibly have where toys are concerned?

The term ultramontanism was first used in the Middle Ages to describe Catholic countries that recognised as their spiritual head the Pope who, for most Europeans, was a ‘dweller beyond the mountains’, i.e. beyond the Alps.

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