The company, recently acquired by an investor group headed up by Simon Pilkington, has major media campaigns planned for the relaunch of the Tiny Tears doll brand and the introduction of the New Scotland Yard Science range, to name just a few.
Simon Pilkington, managing director of John Adams and Toybrokers, said: "We needed an experienced and creative partner with an unrivalled knowledge of the toy trade to help manage our key messages throughout the transition of the business into new ownership and then work alongside us to create impactful media campaigns for our key lines.
"Norton and Company was therefore the natural choice, and we’re confident that the partnership will ensure the continued growth and success of John Adams and Toybrokers."
Tony Norton, chairman of Norton and Co, commented: "We’re so happy to be part of the new team at John Adams & Toybrokers and to join at this exciting period of the company’s development.
"We’re looking forward to assisting the management team to drive the company forward, positioning its great brands at the forefront of consumers’ and retailers’ minds."