JJ Jumping enters equestrian toy sector

New line of jumps, accessories and dress-up sets to roll out in August.
Publish date:
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A range of equestrian role play toys will arrive on the UK High Street this summer, created by show jumping professionals Claire Inglis and Lea Popely.

The JJ Jumping line is due to launch in August, with the launch collection including a Starter Set with three jumps (£99.99), a range of additional, collectable fillers (£39.99), a Show Jumping Dress-up Set (£29.99) and a Competition Set, including score sheets, stopwatch, winner's rosette, gate numbers and start/finish boards (£24.99).

The range aims to capture the world of professional show jumping, according to Inglis and Popely. The range is designed to exacting specifications, realistic to the professional world, and allows girls to set up their own events, participate against friends and role-play winning their own championship trials.

"We have a real passion for our work in the equestrian world and when we noticed that there were no authentic and realistic play toys, the JJ Jumping range was born," explained Inglis and Popely. "The range looks and feels like the real thing, and this has been so important to us in its design.

"From the jumps and outfits to the rosettes and score cards, the JJ Jumping range aims to let girls lose themselves in their imaginations, creating their own show jumping competitions and events wherever they go."

Alex Kovacevic, brand manager at Goldfish & Bison, added: "We believe JJ Jumping will become a cherished girls' brand. It is founded upon young girls' love of horses and the authentic real life story of JJ, a champion pony with tons of personality. Girls will connect with JJ, his friends, his story, his life and his world."

Goldfish & Bison is a new subsidiary of Grant and Bowman. Contact 020 8568 6398.



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