JJ Jumping enters equestrian toy sector

New line of jumps, accessories and dress-up sets to roll out in August.
Author:
Publish date:
5_JJ Jumping Sponsored jump.jpg

A range of equestrian role play toys will arrive on the UK High Street this summer, created by show jumping professionals Claire Inglis and Lea Popely.

The JJ Jumping line is due to launch in August, with the launch collection including a Starter Set with three jumps (£99.99), a range of additional, collectable fillers (£39.99), a Show Jumping Dress-up Set (£29.99) and a Competition Set, including score sheets, stopwatch, winner's rosette, gate numbers and start/finish boards (£24.99).

The range aims to capture the world of professional show jumping, according to Inglis and Popely. The range is designed to exacting specifications, realistic to the professional world, and allows girls to set up their own events, participate against friends and role-play winning their own championship trials.

"We have a real passion for our work in the equestrian world and when we noticed that there were no authentic and realistic play toys, the JJ Jumping range was born," explained Inglis and Popely. "The range looks and feels like the real thing, and this has been so important to us in its design.

"From the jumps and outfits to the rosettes and score cards, the JJ Jumping range aims to let girls lose themselves in their imaginations, creating their own show jumping competitions and events wherever they go."

Alex Kovacevic, brand manager at Goldfish & Bison, added: "We believe JJ Jumping will become a cherished girls' brand. It is founded upon young girls' love of horses and the authentic real life story of JJ, a champion pony with tons of personality. Girls will connect with JJ, his friends, his story, his life and his world."

Goldfish & Bison is a new subsidiary of Grant and Bowman. Contact 020 8568 6398.

Related

900_mypictr_300x300(1).jpg

SECTOR GUIDE: Wheeled toys

Bike use in the UK is growing, and toy retailers have the unique opportunity to encourage children to start cycling in the first place. We catch up with Carlton Reid, editor of BikeHub.co.uk, to find out how, before highlighting just some of the new wheeled toy products available

halloween-guide.jpg

SECTOR GUIDE: Halloween and Magic

More popular in the UK than ever, Halloween is the perfect time for retailers to make a killing, stocking a variety of dress-up, magic sets, games and tricks. ToyNews casts its eye over what will be in-store.

5_Little Tikes 300.jpg

SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

5_Screen shot 2012-11-05 at 15.14.23.jpg

SECTOR GUIDE: Puzzles and games

Sales of board games and puzzles are up year-on-year, despite the rise in popularity for apps and digital games. With more than half of 2011?s overall sales for tabletop games coming in Q4, we looks at the hottest new products out in time for Christmas...

5_Creativeplay.jpg

SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

3407_mypictr_300x300.jpg

SECTOR GUIDE: Wooden toys

Wooden toys continue to sell well, even in challenging financial times. The sector tends to be a favourite with parents and other gift givers and offers a range of traditional, interactive and licensed products. ToyNews found out what's new within the sector.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.