Jetix Powers ahead thanks to Mystic Force

Power Rangers has strengthened its position as the number one boys action property in the UK, with its latest series notching up impressive viewing figures of 455,000 on Jetix during its launch week.
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Power Rangers Mystic Force debuted on October 21st and, at its teatime peak, helped Jetix achieve the highest rating and share amongst all kids aged four to 15 in multi-channel homes, on both kids dedicated and terrestrial channels (with the exception of CITV and BBC1).

Over the October half term week, the show pulled in a huge 455,000 kids in the four to 15 year-old age group - showing that despite being 14 years old, Power Rangers continues to achieve new heights.

Again during half term, Jetix took the highest rating for any single show amongst boys four to 15, across all kids dedicated channels. The average audience for a single show peaked at 103,500, helping Power Rangers to its highest ever episode rating in the first week of a new series. In addition, Mystic Force has been Jetix channel's highest rating episode to date in 2006.

The on-air success of the brand is echoed by solid sales of licensed Power Rangers merchandise. At the end of October (YTD), Bandai's toy line had a 23 per cent UK market share.

"Smashing all previous Power Rangers records, these latest figures affirm Jetix's position as a major destination broadcaster for kids," said Allan Stenhouse, marketing director at Jetix UK. "The success of Power Rangers lies in its fast-paced, colourful action and its emphasis on teamwork, a healthy lifestyle and the importance of community.

"With the landmark 15th series of Power Rangers airing towards the end of next year, 2007 will undoubtedly see further ratings records."



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