Jetix extends Sonic the Hedgehog licence

Gaya Entertainment and Jetix Consumer Products expand licensing agreement for Sonic the Hedgehog toys.
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The product line-up previously included a collectable chess game and will be extended to include squeezable figures and keychains.

Gaya is hoping to have the latest products on shelf at the end of May, but is yet to finalise a UK distributor. It is believed the firm is currently in discussion with three UK companies regarding distribution.

CEO of Gaya Entertainment Andre Schmitz said: “We are very proud to announce the teaming up of Jetix and Gaya Entertainment for this project.

"2009 will be an important year for everybody´s favorite Hedgehog and being a part of it is highly appreciated. With our product line-up for Sonic, we intend to offer something for everyone, may it be old or young.“

Georg Liedmeier, licensing manager at Jetix Consumer Products: “Jetix is looking forward to working with Gaya Entertainment and delivering quality products from one of its most cherished franchises to both fans of the series and model collectors alike.”


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.