A cat has become a YouTube hit thanks to his rather impressive Jenga skills.
It may seem like one of those daft stories that appears at the end of local news reports but Hasbro potentially has a new toy ambassador on its hands in the form of Moe, the Jenga Cat.
A video of Moe playing the iconic game has mustered over four million views on YouTube and the cat even has its own licensing agent in the form of Break.com.
Seriously, anyone interested in bringing out Jenga Cat plush, toys or pants can contact email@example.com.
The ToyNews team thinks he'd be a great addition to Board Game Club.
Although anyone thinking of taking Moe on at Jenga, be warned, he is prone to throwing a hissy fit if the game starts getting away from him, as the video below demonstrates: