JCB looks to boost brand with new visitor attraction

£5 million 'The Story of JCB' exhibition opens in Staffordshire; retail store to stock key toy lines.
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The JCB brand looks set for a boost with the opening of a new 2,500 square-metre, 14-zone exhibition centre at JCB world headquarters in Rocester, Staffordshire.

JCB chairman Sir Anthony Bamford believes the experience will play a "pivotal role in winning new business, particularly in the emerging markets."

To read the full story, simply click here to visit sister site, Licensing.biz.

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