Jazwares Inc has secured the global master toy license for the popular pre-school property, Ella the Elephant.
The toy firm will roll out a product line made up of plush, dolls, figures and play sets, vehicles, role play and musical instruments.
The Ella the Elephant range will be available across the US, Canada, UK, Ireland, Latin America, Middle East, Australia, Spain and Norway.
“We are excited to be appointed the global master toy partner for Ella the Elephant," said Laura Zebresky, EVP global sales, Jazwares Inc.
"We think Ella is a great brand in the children’s entertainment space and we’re excited for the opportunity to place Ella in every household that loves her through our Ella the Elephant line."