Aardman Animations is to team up with Jamie Oliver's Fresh One Productions to develop a brand new animated series, called Little J.
Aimed at seven to 11 year olds, the 52x11-minute production will be unveiled at this autumn's Cartoon Forum. The 2D show has been inspired by Oliver and his passion for good food and no-nonsense cooking. It follows Oliver's fictional ten year-old self on a quest to discover the secret of becoming a great chef.
"We were thrilled when Jamie approached us to collaborate on an animated project," said Aardman's Miles Bullough. "We quickly agreed that we needed to make a show that was first and foremost a comedy which would hopefully inspire kids to think positively about good food, even brussel sprouts."
Little J's world will be populated with a number of characters including talking food, a depressed ham, a mad scientist called Eggs Benedict who sports a chicken on his head, and his band The Vulgar Vegetables.