Jakks signs Mr Men deal

Jakks Pacific has signed a licensing deal for the Mr Men in the US.
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The agreement will allow Jakks to develop a market a line of consumer products in the lifestyle industry such as collectible vinyl figures, room décor, make-your-own jewellery kits and electronic accessories.

The products will target the tween audience and are expected to launch in 2008.

Jennifer Richmond, senior vice-president of licensing and media for Jakks said: ”The Mr. Men and Little Miss property has been growing in popularity, especially among the tween and teen audience, with the characters having gained a following with the trendsetters of the fashion world”.

Pamela Ferris-Muller, US vice president of licensing for Chorion Silver Lining added: “This agreement furthers Chorion’s plan to provide a diverse selection of quality branded merchandise to Mr. Men and Little Miss fans of all ages”.

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