The new five-year agreement will see Tollytots will immediately begin development on a comprehensive line of musical and early learning toys, incorporating the music, characters and themes that run throughout the Baby Genius series of videos and music CDs.
The new line will cover a broad range of exclusive categories including learning and developmental toys, most plush toys, and musical toys, as well as several other non-exclusive categories.
Larry Balaban, CCO of Pacific Entertainment Corporation, creators of the Baby Genius brand, said:
“We are thrilled to be partnering with the Tollytots team and look forward to utilising their proven expertise in consistently creating compelling product for toddlers based on classic brands that both kids and parents know and trust.
"We believe our new association with Jakks’ Tollytots division will take our most valuable property to new levels of retail success.”
Darryl Wizenberg, president of Tollytots added: “We have always loved the Baby Genius brand and are excited to build on the success of this award-winning brand with a fantastic new line of toys for toddlers around the world to enjoy.”
The Joester Loria Group is the exclusive licensing agency for the Baby Genius brand.