Jakks signs Baby Genius deal

Firm's Tollytots division signs worldwide master toy licence with Pacific Entertainment Corporation.
Publish date:
Social count:

The new five-year agreement will see Tollytots will immediately begin development on a comprehensive line of musical and early learning toys, incorporating the music, characters and themes that run throughout the Baby Genius series of videos and music CDs.

The new line will cover a broad range of exclusive categories including learning and developmental toys, most plush toys, and musical toys, as well as several other non-exclusive categories.

Larry Balaban, CCO of Pacific Entertainment Corporation, creators of the Baby Genius brand, said:

“We are thrilled to be partnering with the Tollytots team and look forward to utilising their proven expertise in consistently creating compelling product for toddlers based on classic brands that both kids and parents know and trust.

"We believe our new association with Jakks’ Tollytots division will take our most valuable property to new levels of retail success.”

Darryl Wizenberg, president of Tollytots added: “We have always loved the Baby Genius brand and are excited to build on the success of this award-winning brand with a fantastic new line of toys for toddlers around the world to enjoy.”

The Joester Loria Group is the exclusive licensing agency for the Baby Genius brand.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.