Mind Candy has put pen to paper on a deal which will see Moshi Monsters toys placed in Happy Meals in McDonalds’ North American restaurants over Christmas.
Lasting for four weeks between December 14th to January 10th, the promotion will offer kids one of eight Moshi characters, including a new special mystery Moshling. Favourites like Katsuma, Poppet and Iggy will be included.
McDonalds will support the Moshi partnership with ‘an unparalleled number of impressions’ through a marketing campaign that includes: TV advertising, in-restaurant merchandising at over 14,000 restaurants, custom packaging and branding on happymeal.com.
"The strong global appeal of our Moshi Monsters characters makes them a perfect fit for the upcoming McDonald’s Happy Meal promotion,” said Michael Acton Smith, CEO of Mind Candy.
“Being part of this favorite, long-standing program is a huge testament to the strength of the brand and it gives us a wonderful opportunity to put Moshi Monsters directly into the hands of millions of McDonald’s customers this holiday season.”
Last week Mind Candy picked US toy firm Schylling to help distribute its Moshi Monsters toy lines to North America.
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