Is this toy a work of art?

Product goes on display at the Museum of Modern Art in New York.
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The Bilibo from Alyss Toys is certainly a head-turner – and now it has the recognition of the art world after being placed in a top gallery.

It has just gone on display at the Museum of Modern Art (MoMA) in New York, as part of an exhibition titled Century of the Child: Growing by Design, 1900-2000. This runs until November 5th.

The exhibition apparently ‘examines the intersection of Modernist design and modern thinking in relation to children’.

Bilibo first launched in the UK in 2008 and is distributed exclusively by Stroud-based educational toy specialist Alyss Toys. It’s a shell-shaped toy that is “designed to fuel a child’s imagination with its wealth of play possibilities,” and is aimed at babies and pre-schoolers.

Elizabeth Nield, sales Director at Alyss Toys, said: “We are both thrilled and proud that Bilibo is one of an elite group of designs to be featured at this prestigious exhibition. 

“Such recognition of its unique properties will undoubtedly help us to further develop distribution channels in the UK. We are fully geared up with stock in anticipation of a busy Christmas.”

You can view a larger image of the exhibit by clicking the below picture (the Bilibo is the red item placed at the foot of the bed): 

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