It’s not often we post rumour stories on ToyNews, but it’s not every day we hear about what could be potentially the next biggest toy.
A senior toy company source close to ToyNews has been talking about ‘Project 1B’, which they say will “completely and utterly revolutionise the industry”.
Our source says the B stands for ‘billion’, but whether that’s a brand, unit sales, a sum of money or anything else remains a mystery.
ToyNews understands the upcoming toy – or toy line – is not yet ready for launch, and may not hit shelves until a year or two.
Apparently, discussions are still taking place, but Project 1B will eventually become the biggest toy ever in terms of sales.
It’s a bold claim for something that we know nothing about, but we’ll be keeping an ear to the ground for any more news on this over the coming months.
Whatever Project 1B is, you read it here first.
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