Spiel is the famous annual games fayre held in Essen, Germany.
According to official Spiel website, Spiel is "Four days of fun: meeting friends; playing and testing thousands of games and novelties together with gamers from all over the world".
A salesman told me that exhibiting at Essen is even more fun than exhibiting at trade shows because selling to the public is simply “selling”, a lighter hearted experience than doing business with other businesses.
To compare the big German events, Essen is smaller but denser and busier than the Nuremberg trade show. When I say Essen is “smaller”, it is nevertheless vast, with hundreds of exhibitors and a hundred and fifty thousand visitors. A CEO who, like me, was visiting for the first time, was awestruck by the size and scale of Spiel.
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