Is Click Creations' own IP, Bijou Bracelets the next playground craze? - ToyNews

Is Click Creations' own IP, Bijou Bracelets the next playground craze?

Click's Luke Hillier believes the range has all the characteristics of the next playground craze accessory.
Author:
Publish date:
rsz_bijouall

Click Creations has launched its own collectable IP that it believes will be the playground accessory of the summer.

This week, the firm has over seen the launch of Bijou Bracelets, a range of colourful and interchangeable beaded bracelets that have been designed to get kids swapping and creating their own accessories.

There are 12 colours to collect in the range including a Limited Edition Glow in the Dark with each blind bag containing a bracelet with a clasp for swapping around beads to create unique combinations.

Luke Hillier, chief operating officer, Click, said: “We’re tremendously excited about this, our own IP and are confident that the Bijou Bracelet has all the characteristics to become the next playground accessory craze.”

Bijou Bracelets are priced at £2.99 per bag.

Related

3418_mypictr_300x300.jpg

Playground crazes

It?s been a strong year for low priced collectable items, with more than £120 million having been spent on toy items priced under £3 in the first three quarters. ToyNews takes a look at some of the current and future potential crazes?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.