Inventor brings Gematria-inspired word game to UK market

Israeli toy inventor, Michael Herman is bringing Gimatricks to the London Toy Fair next year.
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A new form of word gaming that combines Scrabble with Jewish numerology system Gematria is making its way to the UK shores for the first time.

Israeli toy inventor Michael Herman is making it his mission to introduce the word game, called Gimatricks, to the UK market when he brings his creation to the London Toy Fair next year.

The game is inspired by the ancient system that assigns numerical value to a word or phrase in the belief that words with identical numerical values bear relation to each other.

Gimatricks has already been met with a very positive response in its home country.

Now, as Herman prepares to take the game out of Israel for the first time, the inventor believes that thanks to the UK's love of Scrabble, the game will translate well and find a fan base in the UK market.

“The use of equations, words and numbers in this way is natural to Hebrew speaking kids, but somewhat of a quantum leap in other languages. Thankfully, its closest game in the UK is Scrabble,” said Herman.

The game is started by assigning numerical values to letter tiles, then with a choice of laying number or letter tiles, players must try to create the highest value words in a word grid. The game ends when there are no tiles to be pulled out and the winner is the player to have gained the highest score.

Herman first embarked on his mission to create the game 30 years ago, and has since then introduced Gimatricks to elementary schools and third grade children across Israel.

“There is a real thirst for educational thinking games and the ‘out of the box’ attitude all over the western world,” added Herman.

“My main goal is at the London Toy Fair is for the game to gain recognition in the UK market.”

Check out Michael Herman's Gimatricks' website, here or check out the game play in the video below:

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