Interplay's Craft Party campaign - ToyNews

Interplay's Craft Party campaign

Marketing includes blogging and other PR activity.
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Interplay has increased support for its latest range Craft Party, with a targeted blogging campaign and PR activity.

The new kits contain everything needed to throw a children’s party.

PR support including activity on www.UKMums.tv. This includes a ‘Top Party Tips’ feature for mums facing the first kids parties.

A series of competitions in parenting publications and media sampling will be complemented with further online activity including Craft Party blogs which will feature reviews and images of the Craft Party range.

Ross Ainsworth, managing director commented: "We are delighted to be working so closely with a variety of media and UKMums.tv to get parents talking about our innovative Craft Party solution. With the new school term just about to start we know parents thoughts will already be turning to the stress of birthday parties so Craft Party is the perfect product to ensure an exciting, fun, but above all easy, children’s party. Our all-encompassing campaign makes use of some of the best platforms for communicating directly with consumers and we are sure that everyone will be desperate for an invite to a Craft Party."

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