Interplay teams again with PopGirl for Easter push

PopGirl TV is ideal platform to increase awareness of myStyle brand, says MD.
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Interplay has revealed an online campaign with PopGirl as it looks to boost its myStyle brand further over the Easter period.

The campaign will include a home page takeover on PopGirl TV's interactive website, as well as TV 'shout outs' and website pre-rolls.

Visitors will also be directed to Interplay's specially created micro site, where they can take part in a fashion competition to win myStyle kits and an iPad. The previous campaign received 32,000 entries.

"We were absolutely overwhelmed with the response to the initial PopGirl TV campaign that we did last October," said Ross Ainsworth, MD at Interplay. "With a core audience of tween girls and their popular online presence seeing over 150,000 unique visitors per month, PopGirl TV is the ideal platform to increase awareness for the myStyle brand.

"The response to the last competition has absolutely proven that they are the right partner to be working with and we are excited to see how well the campaign will do at Easter."

A full sponsorship with Go Girl magazine will run alongside the PopGirl TV activity, as well as continued marketing and PR support.

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