Interplay reveals major push for myStyle - ToyNews

Interplay reveals major push for myStyle

TV ads and heavyweight print campaign planned for girl brand.
Author:
Publish date:
11_myStyle logo.jpg

Interplay is aiming to give its myStyle brand a push with increased marketing support throughout the autumn.

The firm is about to begin a round of TV advertising, and is also teaming up with a number of girls' magazines for a four-month campaign of half-page ads.

Kicking off this month, the ads will aim to drive girls online, while also highlighting the creative nature of the myStyle brand.

In total, a target audience of over two million seven to 12 year-old girls will be reached during the print campaign. This coincides with both onscreen advertising and online activity, which will include a branded competition site, PR, giveaways and sponsorships, all taking place during the pre-Christmas period.

"Our myStyle collection is proving hugely popular with girls 8+ and informing them of the new projects on offer is the ultimate aim of our marketing strategy," said Ross Ainsworth, MD at Interplay. "We have found a combination of TV and print is the perfect way to do this."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.