Interplay reveals expansion plans - ToyNews

Interplay reveals expansion plans

Firm takes on extra floor of office space to facilitate plans to extend business.
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The move follows years of increasing success for Interplay’s collections. which saw the award winning MyStlye range added to the portfolio last year and the additions of Craft Party and Rivetz for 2012.

Interplay is hoping to ramp up its product development and build on the popularity of the company’s kits and projects. As such, the team will add to its numbers with a new product development section plus increased marketing and administration support.

Speaking of the plans, Ross Ainsworth, Managing Director commented: "At Interplay, we pride ourselves on the excellence of our kits, from the content and instructions right through to the finished product.

"Year on year this has made the collections succesful and we believe that with more investment in product development, and across the board in other areas we have the opportunity to create even more stunning collections that both retailers and consumers will want to invest in.

“This year we achieved a Special Recognition Award from the TRA for all our craft ranges, a Best New Craft Range Award at Toy Fair plus a very special overseas accolade - the Oppenheimer Award . We believe that this is testament to our commitment to excellence and we intend to continue and build on this success."

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