Internet indie becomes radio star

Little Sardines founder James Rackard appeared on Radio Marlow yesterday.
Author:
Publish date:
Social count:
0
100_mypictr_200x200.jpg

Owner of Littlesardines.com toy website, James Rackard, visited his local radio station, Marlow FM to talk about his business and the toy industry in general.

Having set up his business in 2009, the entrepreneur spoke to the presenters about what made the site different, including his birthday reminder service, gift wrap service and his eco-friendly toy offering.

He told how he tried to make toy shopping an easier experience for his customers and said: "I think most people find buying toys quite a stressful thing to do."

Rackard also discussed the recent Dream Dozen, how it relates to what independent retailers are selling and how he tries to stock toys that require kids to use their imagination a little more.

Finally, Rackard discussed marketing and the emergence of social media. The retailer is an avid user of Facebook and Twitter. He explained: "I think that it's going to be a much bigger channel from now on. It levels out the playing field with the bigger players - everyone's Facebook page looks largely the same.

"I think it gives you a chance to do something really special and a bit different."

Related

10_Jonathan Ross 300.jpg

Star turns

We find out what it takes to turn toys into TV stars and ask: could an appearance on a top show be the most valuable form of toy PR?

Toys n tech.png

INDIE PROFILE: Toys N Tech

When Hawkin’s Bazaar closed its Carlisle branch, shop worker Mandy Middleton noticed a gap in the local market. This January saw her open a store of her own in Carlisle city centre, offering a wide variety of toys. Rhys Troake discovers what the new shop has to offer and what 2015 has lined up for the team.

10_Rising-Star-logo-web300pxl.jpg

Rising Stars

We teamed up with recruitment specialist, Aardvark Swift to scour the toy market for the trade's up and coming youngsters...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.