International visitors up at this year's Nuremberg Toy Fair

Organiser reports a 58 per cent lift in international buyers for this year's show.
Author:
Publish date:
Social count:
0
1 Nuremberg 2015.jpg

Last week's Nuremberg Toy Fair welcomed an uplift of 58 per cent in international buyers on the previous year, according to the organiser.

Since the date did not coincide with the Chinese New Year, more Asian buyers attended the show - which ran from January 28th to February 1st. However, fewer German retailers made the trip (thought to be down to the current economic and political situation), while exhibitors also noted the decline in Eastern European buyers (there were 51 per cent fewer Russian trade visitors).

Around 72,000 visitors in total walked through the doors (2014: 75,888), with 2,857 exhibitors from 67 countries showing product (2014: 2,748).

Alongside these figures, Spielwarenmesse also stated that 78.3 per cent of trade visitors rated the benefits of attending the fair as high or very high, while 78 per cent were extremely happy with the overall impression of the fair. This feeling was shared by 81 per cent of the exhibitors, while 90 per cent of exhibitors intend to come back again.

"We are all delighted to have created a marketing platform that is positively rated by our exhibitors on a regular basis," commented Ernst Kick, CEO of Spielwarenmesse eG.

Next year's show will run from January 27th to February 1st, 2016.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.