International visitors up at Dallas Fall Toy Preview

14 per cent of buyers were from outside the US this year, compared to eight per cent in 2010.
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The Dallas Market Centre saw a total of 2,662 members of the international toy industry to sign deals for 2012. Buyers included 493 from the US and 191 from international territories, which together represented 116 retail outlets from 30 countries.

The top five countries/international cities represented by buyers were Canada, Australia, United Kingdom, Mexico and Panama.

This year’s event welcomed 17 of the top 25 toy sellers in North America and 30 of the Top 250 Global Powers of Retailing. Notable retailers included Wal-Mart, Target, Big Lots, Costco, CVS, Toys R Us, GameStop and Williams-Sonoma.

Visitors to the show were presented with products from 284 toy companies including Big Time Toys, Cardinal Industries, Funrise, Leapfrog, Melissa and Doug, Playmobil, Silverlit, Asmodee, Talicor, Thames & Kosmos and Zike.

"This year’s show saw a significant international presence," said Joan Wyche, director of buyer relations and attendee services at TIA.

"Fourteen per cent of all manufacturers’ reps at the show were international compared to only 8 per cnet last year, and 29 per cent of all buyers at the show were from foreign countries.”

Marian Bossard, TIA vice president of meetings and events, commented: "Fall Toy Preview 2011 was a resounding success. Early feedback from exhibitors showed that some had twice as many appointments than in the past, with one company reporting that they had 92 appointments scheduled over the three days."


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Last year's US Toy Fair saw an 11% surge in international buyers and an 8% increase in exhibitors. The TIA explains why you should be making the trip to the Big Apple next month.

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