InspirationWorks sponsors top mummy blogger

Sarah 'Sussex Mummy' Lovett will show off new kids' tablet to parents at BritMums Live.
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InspirationWorks is sponsoring top parent blogger Sarah Lovett to show off its Kurio tablet at BritMums Live 2012.

The blogger, known as @SussexMummy on Twitter, will be sent to the event this weekend with a pre-release version of the Kurio.

Lovett will demo the tablet to other attendees, use it to take notes, send tweets and browse the web.

Tracey Devine, InspirationWorks’ UK marketing director, said: “We are delighted to be sponsoring Sarah at BritMums Live. I’m confident that as soon as the parent bloggers see Kurio in action, they’ll be fighting to be the first to own one when it hits shelves next month. 

“Kurio’s appeal to kids is endless, with pre-loaded apps, e-books, Alligator Creative Play apps, videos and much more. However, the versatile tablet is also a great tool for parents and can be used as a computer, a gaming tool, a multimedia and high-quality entertainment device, making the conference an ideal platform to demo Kurio.”

InspirationWorks announced that Kurio will come pre-loaded with games like Angry Birds, Cut the Rope and Fruit Ninja. It will also be backed by a heavyweight TV, online and PR campaign.

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