InspirationWorks signs Waybuloo

Firm signs deal with RDF Rights for the electronic learning category for the pre-school property.
Author:
Publish date:
5_Pocoyo.jpg

InspirationWorks are developing a range of educational electronic toys which reflect the fun and learning associated with Waybuloo.

Backed by a TV advertising and marketing plan, the range will be unveiled at forthcoming retailer previews in the UK, and at subsequent Hong Kong and Olympia fairs. The line will be launched for autumn/winter 2010.

Dave Martin, UK director and general manager said: "Waybuloo was an obvious choice for us and further strengthens our licensed portfolio – we are extremely excited and confident in Waybuloo’s long term potential."

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019