Inspiration Works boosts PR

Electronic and interactive toy specialist, InspirationWorks, hires Evolution PR.
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Evolution PR has been appointed with immediate effect and will be working closely with the InspirationWorks team on increasing the company’s consumer profile. This adds further weight to the company's TV advertising plans.

Stephen Wilks, managing director of InspirationWorks said: “We have some great new lines for 2007 that are worth really shouting about, including an upgraded Princess Max for girls and Kodai Djinns for boys. The appointment of Evolution is just one facet of our multi-level strategy to support our stockists during the important 3rd and 4th quarters.”

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