INSIDE TRADER: The future of toys - marketing

This month, Steve Reece explores the changing role of a toy marketer.
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Things were simpler 15 years ago for toy marketers. Make a great TVC, buy the media, brief out some POS, then job done (was that really a whole year’s work?).

Today the options for toy marketers are vast in comparison – mums blogs, online games, social media games and apps, Twitter, YouTube, PPC, etc, have made things mindblowingly confusing.

To read the full column, simply click here.

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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.