INSIDE TRADER: The future of toys

In the first of a three-part story, Steve Reece looks at how toys are changing.
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The world has changed beyond comparison in the last 20 years or so, and the rate of change in terms of media, technology and how we interact with the world around us has increased exponentially.

What does that mean to the toy industry? MMOGs, mummy bloggers, social media – these are all fundamentally new innovations. So will the future of the toy industry be very much different than the past?

To read the full article, simply click here.

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