INSIDE TRADER: Licence to thrill

Want to find out the best way to grab the latest and greatest licences? Then read on.
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Can you imagine asking two major retailers to pitch for the right to list your products in an ever upward spiralling bid process? Not likely.

And yet that’s pretty much how the licensing process works. Licensors are in effect selling rights to merchandise derived from their brands. Selling is usually hard, right?

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