INSIDE TRADER: Licence to thrill

Want to find out the best way to grab the latest and greatest licences? Then read on.
Author:
Publish date:
10_184_7522_Steeve Reece 300.jpg

Can you imagine asking two major retailers to pitch for the right to list your products in an ever upward spiralling bid process? Not likely.

And yet that’s pretty much how the licensing process works. Licensors are in effect selling rights to merchandise derived from their brands. Selling is usually hard, right?

To read the full article, simply click on this link.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

11_virtually-perfect.jpg

INSIDER TRADER: Virtual worlds

ToyNews? Inside Trader, Steve Reece, is exploring virtual worlds this month and asks if they are likely to continue taking the world of toy licensing by storm?

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019