"Innovation is key" says BTHA chairman

Innovation was the main driver behind the five per cent growth of the UK toy market last year, according to BTHA chairman Kevin Jones in his opening Toy Fair address.
Publish date:
Social count:

Jones said: "The one thing we're very proud of is the innovation in the UK toy market. Over 300 of the top 500 products were brand new toys and games. Not only from established players, but also from brand new companies as well. And the key to their success has been innovation."

NPD analyst Frederique Tutt outlined some of the headline figures from the market this year, valuing the UK business at £2.2bn at retail and as the fastest growing European territory alongside Spain, with five per cent growth.

Tutt said growth in the UK was driven by a number of key categories - Outdoor and Sports, which was up 12 per cent, thanks to a hot summer, high ticket products and a spike from the World Cup; Pre-school was up six per cent and Youth Electronics, which was the fastest growing category, up 23 per cent.

The spend from the eight-plus age group was also encouraging and labelled by Tutt as "Kids Getting Younger Older".



BTHA chairman's address

If I may, I should like to take just a few minutes to recall some of the issues and challenges faces by the BTHA in the past 18 months and some of the industry and BTHA challenges going forward.

Screen Shot 2017-03-13 at 11.47.34.png

Young Innovators

Sarah Reast, director and designer for Timberkits Ltd. takes a look at today’s smallest role models and how toy designers can take inspiration from play.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.