Ink signs representation deal for Good Luck Trolls

Trolls continue to sweep the market since the range made its debut in1959.
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Ink Licensing has signed as the global respresentative for the much-loved and now iconic toy brand, Good Luck Trolls.

Initial CP strategy for the brand will see Ink targeting high-end original fan based lines, thus tapping into the nostalgic feeling evoked by the brand’s long heritage.

Trolls have proved to a cutlural hit among kids and collectors since the range was first launched to the market in 1959.

In collaboration with the original owner, Dam Things Holdings ApS, Ink will now work towards rekindling the memories the heritage brad tends to evoke. Partners are initially being sought in key categories such as homeware, designer items, jewellery and fashion.

Ink Licensing will also represent the brand new Trolls movie from DreamWorks Animation, due for release in 2016, thanks to an existing Nordic representation agreement with DreamWorks.

“Good Luck Trolls is a classic brand with huge retro appeal and a long standing heritage,” commented Ink Global Director Claus Tomming.

“We are pleased and proud to be appointed this representation and are excited to further expand this cult brand throughout the Nordic region.”

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Copycats. Factory fires. Court cases: The hair-raising true story behind the Good Luck Trolls

With its crazy hair and potbellies, the Good Luck Trolls are toy royalty. Huge in both the Sixties and the Nineties, the rewards were not reaped by creators Dam Things as it was plagued by copycats during both crazes. In fact, the extraordinary true story behind Trolls contains everything but a fire in an orphanage (that happened in the factory instead). Dam Things CEO, Calle Østergaard, reveals the mad-but-true story to Billy Langsworthy.

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