Ingo Devices eyes Latin America move at Distoy - ToyNews

Ingo Devices eyes Latin America move at Distoy

The firm has unveiled its new Mickey Mouse educational cuddly toy and a tablet-controlled make-up set.
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Ingo Devices is eyeing a move into the Latin American and European markets as it showcases its latest tech toys at this year’s Distoy.

The firm has unveiled its new Mickey Mouse educational cuddly toy and a tablet-controlled make-up set.

Ingo Devices is looking to break new markets in Latin America to build on a global reach that already generates 50 per cent of it turnover outside of Spain in countries such as the UK, France, Italy and Germany.

The firm is set to reach distribution agreements that will enable it to access emerging markets as yet untouched by the app toy product category.

Mickey Mouse will be leading the charge, as Ingo Devices showcases its educational learning aid, designed to teach kids letters, shapes, numbers and colours in Spanish and English.

Meanwhile, the children’s make-up set is a toy designed to stimulate the imagination of youngsters. By using an app, a photo can be scanned into the set, with which kids can practice their makeover skills.

The app toy firm made a turnover of 25 million Euros in 2013.

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Distoy 2014

This year the industry's 'best kept secret' returns to the St James' Court and the St Ermin's.

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