Indie retailers bullish over year ahead

91 per cent of stores told ToyNews they were confident about 2015 as part of our annual retail survey.
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Indie retailers are feeling incredibly confident about the year ahead, according to our latest retail survey.

91 per cent of stores that ToyNews spoke to claimed to be confident about prospects in 2015, with many citing upcoming in-store events, customer service and a return to the High Street for many shoppers as reasons for them to be cheerful.

Just nine per cent thought otherwise, with online competition and questions around product innovation the most popular, or unpopular, suggestions for potential bumps in the road ahead.

The positivity was also on show when it came to 2015’s product offering. 18 per cent of those asked believed that LEGO Frozen was going to be a hit for them, while collectively, Star Wars: The Force Awakens, Big Hero 6, Avengers: Age of Ultron and Minions were set to bring hoards into the toy aisles, according to 18 per cent of stores surveyed.

The bright outlook was cemented when it came to the question of what would be a store owner’s ideal job in the toy industry – with 34 per cent stating they were more than happy with their own.


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In our first ever retail survey we question retailers about their top-selling toys, their biggest challenges and how they will fare in 2013.

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