Independent retailer enjoys success with loyalty card scheme - ToyNews

Independent retailer enjoys success with loyalty card scheme

Toyology's coffee shop-style cards offer customers a discount for collecting stamps.
Author:
Publish date:
5_toy loyalty card.jpg

Independent toy retailer Toyology in Barkingside, Essex, is reporting a very positive response to its new loyalty card scheme where customers collect stamps to earn a discount.

"It works pretty much like it does in a coffee shop," explains Gary Diamond, owner of Toyology.

"Any customer that spends £10 gets a stamp. They collect 10 stamps and they get £10 off their next purchase."

Diamond added: "So far since the first of June we have over 170 cards out and people are now coming into the shop actually asking for them.

"It has already encouraged a number of customers to come back to us, rather than shopping elsewhere."

The comments came during Talking Shop - our monthly interview with an independent retailer. Click here to find out more about Toyology.

Related

5_Indie toy store.jpg

Independent retail sector focus

Only a year ago the independent retail sector was in disarray following the closure of Youngsters. For many, the future looked bleak. Fast forward 12 months, however, and things look a lot more positive. Ronnie Dungan talked to retailers and suppliers to find out the current state of play?

5_retail survey toynews.jpg

ToyNews Retail Survey

In our first ever retail survey we question retailers about their top-selling toys, their biggest challenges and how they will fare in 2013.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.